Marketing Management 4 Essay Example | Topics and Well Written Essays - 750 words

Marketing Management 4 - Essay Example Such a broad scope of functions and activities would be unfamiliar to people who handled the marketing side of companies in the past when nothing was expected of the marketing department other than producing sales brochures and executing advertising or promotional campaigns. The reason for this is the heightened level of complexity and competition in the business environment, with too many companies, too many products and too much marketing noise vying for customers’ attention. Thus, the product-driven marketing approach of old that generates a single sales transaction became impractical and was replaced by the customer-oriented approach, which strives to establish a long-term relationship with customers for repeated and continuing patronage (Kotler & Keller, 2006). A customer-focused marketing approach requires a range of activities that consists not only of market research and analysis, marketing strategy and implementation planning but also of organizational management and leadership and the setting up of efficient reporting, measurement, feedback and control systems (McKenna, 1991). The need for organizational management and leadership and for feedback-measurement-control systems is relevant to me, especially in my career plan to go into human resource management, since these particular marketing activities invariably call for proper handling of people. According to the literature, such organizational management and leadership require extensive interaction with the HR department on such issues as recruiting, training, leadership development, performance appraisals and compensation. Logically, the success of any marketing strategy depends on how well motivated and responsive are the people implementing it down the line. The same employee att itudes and dedication are important for the effectiveness of the monitoring system on the progress of the marketing program. There is an HR management tenet that says happy and contented

Technology religion and globalization Essay Example | Topics and Well Written Essays - 500 words

Technology religion and globalization - Essay Example For example, no other species can survive both in the tropics and close to the poles and at the same time have the potential to survive in outer space (Herzfeld 117). The ability of people to survive entails the necessity of application of responsible interaction platforms to preserve other forms of life in the different environments. Responsibility is among the core values of human wellbeing as dictated by religion. However, technology enables exploitation and supports a growing human population, while marginalizing the rest of creation (Herzfeld 121). Therefore, in violating the relationships between man and nature, technology and globalization reduce human wellbeing. One of the effects of globalization is a growing disparity between the rich and the meager. The rich are getting wealthier while the meager are getting poorer. The disparity is fueled by the ability of the rich to exploit a bigger area due to globalization of world markets and growth of facilitating technology (Herzfeld 120). Though globalization opens up employment opportunities in the developing countries, though there is concern about the value of exploitation in the employment. For example, the employment opportunities benefit individuals as opposed to their societies. In addition, individual employment leads to low salaries because of a big pool of labor (Herzfeld 120). Therefore, in facilitating irresponsible dominions, and unequal relationships, globalization and technological advancement inhibit human wellbeing. One of the most important roles of a government is to regulate the application of technology to maintain a balance of the ethical and legal implications of the technology. For example, after the emergence of legal and ethical issues in stem cell research, the American government banned stem cell research in the country (Herzfeld 120). However, the lack of similar laws in other countries make such controls futile because the research firms simply relocate to